Media voucher as an alternative to the SRG fee. — Solution

Solution

Every resident over 16 years old receives a media voucher worth CHF 250 per year, which can be used for political media.

Discussion

• Oliver Herren (2026-02-04): This results in an investment of CHF 1.9 billion per year in an attractive political media offering that strengthens democracy and uncovers fraud. This is in comparison to over 2 billion in advertising revenue of tech giants Meta (Instagram, Facebook), Alphabet (Google, YouTube), TikTok and more, which do not produce content and are responsible for the spread of misinformation. Source: [Annual Summary 2025 – Swiss Advertising Market - Media Focus](https://mediafocus.ch/publication/jahresresume-2025-schweizer-werbemarkt/)